Trade Show Newsletter
Trade Show Display and Exhibit Newsletter
// TRADE SHOW MARKETING STRATEGIES THAT GET RESULTS
A creative and well-designed exhibit is just the beginning of a successful trade show program. To be truly successful, you need to maximize your ROI with savvy marketing before, during and after each show. With planning, creativity and follow-through, you can drive more traffic to your trade show booth and make sure your business is remembered long after the big day.
Take a few minutes to read the following tips from Seattle & Portland trade show insiders, and be sure to ask us how you can become a trade show superstar.
PRE, TRADE SHOW, and POST-PROMOTION TIPS
Author: Candy Adams
Almost every trade show, exhibitors give away countless promotional items in hopes of influencing attendees' decisions to buy their products and services. Whether you call them promotional items, premiums, adcentives (advertising incentives), tchotchkes, or swag, exhibitors distribute pens, hats, T-shirts, and coffee mugs by the box full, hoping to get a return on their investment. But do they actually see any sort of ROI?
LUMPY MAIL GETS READ
Author: Judi Baker Neufeld
Are 3-D mailers right for your exhibit-marketing program? Use these tips and techniques to help you understand when it's time to enter the third dimension.
TRASH-PROOF YOUR PRESS KIT
Author: Linda Armstrong
Exhibit marketing seems to be all about the booth. You've got to design it, build it, ship it, install it, staff it, dismantle it, and ship it back again. With all of these boothrelated burdens, it's easy to overlook items seemingly unrelated to the booth, such as one of the most important details of your entire program: your press kit.
