_Trade Show Articles
Pre, Show, and Post-Promotion Trade Show Tips
Almost every trade show, exhibitors give away countless promotional items in hopes of influencing attendees' decisions to buy their products and services. Whether you call them promotional items, premiums, adcentives (advertising incentives), tchotchkes, or swag, exhibitors distribute pens, hats, T-shirts, and coffee mugs by the box full, hoping to get a return on their investment. But do they actually see any sort of ROI?
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Lumpy Mail Gets Read
Are 3-D mailers right for your exhibit marketing program? Use these tips and techniques for all your trade shows to help you understand when it's time to enter the third dimension.
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Trash Proof Your Press Kit
Exhibit marketing seems to be all about the trade show booth. You've got to design it, build it, ship it, install it, staff it, dismantle it, and ship it back again. With all of these booth-related burdens, it's easy to overlook items seemingly unrelated to the booth, such as one of the most important details of your entire program: your press kit.
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Logo Soup!... Or Advertising in 3D
When people talk about their company brand often it is misconstrued with placing logos everywhere in the show exhibit to "brand" the structure as your company. The result is what we call logo soup.
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Partnering With Your Designer
When researching a new trade show exhibit, Scott McMurray wanted to decimate the competition. He studied his competitors and identified their exhibits' design flaws.
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Here's Looking at Hue
Designs for trade shows, as I see it, is arguably the No. 1 determinant of whether a product-service-experience stands out - or does not, says business-management guru Tom Peters in his book, Tom Peters Essentials: Design.
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Getting to Green
Green exhibiting. Whatever your position on the subject, corporate America is Greening up, and you're likely to be affected by it.
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Eco-Friendly Exhibiting
According to the U.S. Green Building Council, the market for eco-friendly or so-called "Green" building materials is burning hotter than a fossil fuel in a Rust Belt factory, soaring from $800 million in 2000 to an estimated $20 billion in 2010. Helped by the price of environmentally-friendly materials melting like the polar ice caps and their availability growing faster than a protected redwood, Green building is now laying a foundation in the trade show & exhibit world.
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Green Trade Show Materials
To achieve the green-built LEED standards, eco·systems uses specific environmentally responsible materials.
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Get Noticed at Your Next Trade Show with Digital Signage
Whether you use a network of screens delivering powerful messages to thousands or a handful of screens targeting a smaller audience - digital signage is a compelling delivery medium for marketers and communicators alike.
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Plasmas: Rent or Purchase?
First, consider the costs of renting vs. buying. The up-front cost of purchasing a plasma with a case is an immediate hit to your trade show budget, and depending on the size of the screen, it can set you back from $2,800 (for a 42-inch monitor with limited features) to $20,000 (for a 60-inch monitor with all of the bells and whistles). A high-quality storage case, necessary for safe transportation and storage, will run about $100.
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Using Video to Bring Your Trade Show Exhibits to Life
More than ever before savvy consumers have become visually oriented and marketers have only a brief window of opportunity to attempt to capture their attention. We need to make our messages move. Humans are internally wired to notice movement.
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Lead Management
According to a study by the Center for Exhibition Industry Research (CEIR), 80 percent of leads generated on the trade show floor go unfulfilled. Essentially, eight out of every 10 leads you painstakingly collect at shows might just as well go directly into the trash along with 80 percent of your program's value.
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Shipping Myths and Hidden Fees
The following is a reprinted excerpt from an article by Candy Adams. Knowing your shipper and understanding the system will save you a lot of sleepless nights!
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Design a Successful Show Experience
Trade shows provide a great venue to meet new customers and get insight into your industry but if you go to a show without a sound strategy you'll see little return on your investment. Focus on the following key areas to make sure you succeed at your next show.
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Keys to Successful Exhibit Marketing
Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.
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Keys to Trade Show Success
Seven critical disply design questions and seven mistakes to avoid.
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