20′ x 20′ Island
Alerton is a pioneer and industry leader in building management solutions for heating, ventilation, and air-conditioning equipment for all types and sizes of buildings. They also simplify building management by integrating fire, life safety, lighting, access management, and other building systems.
Showcasing their Ascent product line, their goal was to convey that “When climbing, it is essential to stay focused, maintain command, and always listen for guidance on the best path to follow. The same is true for building management systems.“
Playing off of this theme, we worked with Alerton to create a fun environment that engaged customers. A key element to the design was a three-dimensional rock “mountain” with a backdrop that allowed customers to be photographed within the booth as if they were hiking. Customers had a lot of fun with the photo opp and it became a great way to kick off meaningful conversations.