How to Prepare for a Trade Show

Preparing for a trade show, especially your first or second one, is… intimidating. Where do you even start? Everyone knows the importance of preparation, but not everyone knows how to prepare for a trade show.

Having help is always better and, in a context like this, is usually worth the investment. Read on for a quick introduction on how to prepare for a trade show from Exhibits NW, which is made up of some of the expertest experts in all the land.

How to...
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Everything You Need to Know About Trade Show Flooring

There aren’t very many tiny changes that make huge differences in life. True, you’ll find a few--mirrors in small rooms, salt on bland food, a half-step accidental in any song--but they grow in the soil of life like delicate flowers, not weeds.

Here’s another one that can help you out at your next trade show: trade show flooring. It’s easy to overlook the idea of trade show flooring for good reasons--mainly that venues invariably already have floors. But a special, customized floor for your booth can bring the whole thing...
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3 Lesser-Known Trade Show Supplies to Give You an Edge

“Have nothing in your houses that you do not know to be useful or believe to be beautiful.” -William Morris

Trade Show Supplies to Give You an Edge

Trade show supplies--giveaways, screens, lights, design styles, you name it--are always being innovated. It’s like consumer tech--Do I have the latest? How do I even use this? I miss the simpler things….

But each of your trade show supplies should have one thing in common with all the...
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Perfecting the Art of Trade Show Giveaways


How nice would it be to say, “I am so glad I got this,” about a trade show giveaway? Nobody has ever said that about a branded pen that’s lighter than paper or a Frisbee that arrived bent. 

Trade show event revenue in 2017 was over 13 billion dollars. If we’re going to invest in trade show giveaways--and that’s what it is, an investment--let’s make a respectable return on that investment, yes?

For some reason, upping your giveaway game will still make you stand out from...
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Make Your Booth Pop with a Great Trade Show Backdrop!

Nearly everything about a trade exhibit is about catching people’s attention and keeping it. You also want a  system for capturing contact information and that sort of thing, but of course, that only becomes possible after your exhibit has caused someone to want to talk to you. In many ways, the trade show backdrop is the foundation of the exhibit. It whispers, “Everything here has to do with this.” Of course, defining what this is in a valuable way is the goal. Below we’ll talk about planning your trade show backdrop design, as well as a couple of fun ideas...
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Portable Trade Show Displays: Ideas & Inventory

Buy or rent? Template or custom? Strobe lights or spotlights (or both?)? These and other questions beg to be answered by every trade show exhibitor. One way to narrow your choices and see just how much you can take care of by yourself is to target portable trade show displays. Many portable trade show displays are less expensive to buy than their heavier, bulkier counterparts and if you take good care of them, they can last through many shows. Below, we’ll take a quick introduction through portable trade show displays and talk about some...
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3 Awesome Retail Display Ideas We Love

 

It’s no secret that compelling retail display ideas are more important than they’ve ever been. If so much foot traffic is staying home these days to shop online, a brick-and-mortar store simply can’t afford to miss the chance to leave a lasting impression on the people who do come in. And if they can use those customers to bring in their friends, why, you might just have a winning business.

Specific retail display ideas depend on the store. But If you have a working awareness of what’s possible to complement your intimate knowledge of your business, those specific ideas...
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Getting Started with Trade Show Lighting


When we talk about
trade show lighting, we often have to get more specific about the types of light than people do in regular life. This is a subject that lighting technicians are familiar with but in which many of the rest of us could use a primer.

There are three broad categories of lighting, whatever the application: warm; cool; daylight. They’re measured in degrees Kelvin (K). The spread goes from 1,000K to 10,000K. Counter-intuitively, warm light has the lowest Kelvin temperature and daylight (the “coolest”) has the highest.

Each has its uses in...
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Museum Exhibit Design: Crafting an Exceptional Experience


Inside every museum exhibit is a story. Actually, it’s a story of stories swirling together; sometimes we don’t understand what grand story they come together to make until we see a museum exhibit about them.

At Exhibits NW, we believe that the best museum exhibit display starts with great museum exhibit design. Every exhibit has its own ocean of stories to tell; coaxing the perfect balance of education, intrigue, and accuracy is the goal of a great museum exhibit design.

The first rule of marketing--and every museum exhibit design is a piece of marketing, make...
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Trade Show Strategy: 10 Steps to a Successful Exhibition


Participating in a trade show is a major commitment--it requires considerable energy and financial investment.

How will you know if it’s worth it? Here is a list of tips from our seasoned experts to help define trade show success through a winning trade show strategy.

Mastering Your Trade Show Strategy

BEFORE the Trade Show

  1. Generate leads to pay for the event: Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event....
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