From a bird’s-eye view, your trade show backdrop is made of two main elements: words and design. The words, obviously, communicate information like your brand’s name or why people should buy it. The design 1) catches people’s eyes and 2) directs their eyes somewhere.
That somewhere is often those words. Whatever phrase they make up should almost always be five words or less. People are already in motion by the time they lay eyes on your backdrop; they have to be able to read and understand all of it before... Read More
At any trade show or exhibition, attention is the ultimate prize. Therefore, your booth or exhibit should be both: 1) eye-catching to grab people’s attention, and 2) engaging or interactive to keep their attention. Trade show exhibits come in a wide variety of shapes, sizes and styles, but the best ones accomplish both of these essential goals, making your business the star of the show.
An Introduction to Custom Trade Show Exhibits
Custom trade show exhibits take things to the next level. Not only... Read More
Trade shows can be like oil fields when what you need is a gallon of gasoline. You know that what you’re after is in there somewhere, but how can you find it? And what can you do with it when you do find it? Enter trade show services. A group of trade show professionals behind you, making suggestions, warning you of trouble ahead, and showing you just how to treat the fertile ground that is Trade Show Land, is an invaluable asset. It’s an investment that can pay for itself hundreds of... Read More
There are as many types of trade show furniture as there are home or office furniture. That is, it can be overwhelming to try to think or talk about. For the purposes of this article, we’ll divide trade show furniture into three types, based on function. We’ll have to leave some out, but we’ll be able to cover quite enough to get a new trade-show goer started.
Of course, everything covered in this article should be available from any Read More
Preparing for a trade show, especially your first or second one, is… intimidating. Where do you even start? Everyone knows the importance of preparation, but not everyone knows how to prepare for a trade show.
Having help is always better and, in a context like this, is usually worth the investment. Read on for a quick introduction on how to prepare for a trade show from Exhibits NW, which is made up of some of the expertest experts in all the land.
There aren’t very many tiny changes that make huge differences in life. True, you’ll find a few--mirrors in small rooms, salt on bland food, a half-step accidental in any song--but they grow in the soil of life like delicate flowers, not weeds.
Here’s another one that can help you out at your next trade show: trade show flooring. It’s easy to overlook the idea of trade show flooring for good reasons--mainly that venues invariably already have floors. But a special, customized floor for your booth can bring the whole thing... Read More
“Have nothing in your houses that you do not know to be useful or believe to be beautiful.” -William Morris
Trade Show Supplies to Give You an Edge
Trade show supplies--giveaways, screens, lights, design styles, you name it--are always being innovated. It’s like consumer tech--Do I have the latest? How do I even use this? I miss the simpler things….
But each of your trade show supplies should have one thing in common with all the... Read More
How nice would it be to say, “I am so glad I got this,” about a trade show giveaway? Nobody has ever said that about a branded pen that’s lighter than paper or a Frisbee that arrived bent.
Trade show event revenue in 2017 was over 13 billion dollars. If we’re going to invest in trade show giveaways--and that’s what it is, an investment--let’s make a respectable return on that investment, yes?
For some reason, upping your giveaway game will still make you stand out from... Read More
Nearly everything about a trade exhibit is about catching people’s attention and keeping it. You also want a system for capturing contact information and that sort of thing, but of course, that only becomes possible after your exhibit has caused someone to want to talk to you.In many ways, the trade show backdrop is the foundation of the exhibit. It whispers, “Everything here has to do with this.” Of course, defining what this is in a valuable way is the goal. Below we’ll talk about planning your trade show backdrop design, as well as a couple of fun ideas... Read More
Buy or rent? Template or custom? Strobe lights or spotlights (or both?)? These and other questions beg to be answered by every trade show exhibitor. One way to narrow your choices and see just how much you can take care of by yourself is to target portable trade show displays. Many portable trade show displays are less expensive to buy than their heavier, bulkier counterparts and if you take good care of them, they can last through many shows. Below, we’ll take a quick introduction through portable trade show displays and talk about some... Read More