How nice would it be to say, “I am so glad I got this,” about a trade show giveaway? Nobody has ever said that about a branded pen that’s lighter than paper or a Frisbee that arrived bent.
Trade show event revenue in 2017 was over 13 billion dollars. If we’re going to invest in trade show giveaways--and that’s what it is, an investment--let’s make a respectable return on that investment, yes?
For some reason, upping your giveaway game will still make you stand out from...
It’s no secret that compelling retail display ideas are more important than they’ve ever been. If so much foot traffic is staying home these days to shop online, a brick-and-mortar store simply can’t afford to miss the chance to leave a lasting impression on the people who do come in. And if they can use those customers to bring in their friends, why, you might just have a winning business.
Specific retail display ideas depend on the store. But If you have a working awareness of what’s possible to complement your intimate knowledge of your business, those specific ideas...
When we talk about trade show lighting, we often have to get more specific about the types of light than people do in regular life. This is a subject that lighting technicians are familiar with but in which many of the rest of us could use a primer.
There are three broad categories of lighting, whatever the application: warm; cool; daylight. They’re measured in degrees Kelvin (K). The spread goes from 1,000K to 10,000K. Counter-intuitively, warm light has the lowest Kelvin temperature and daylight (the “coolest”) has the highest.
Each has its uses in...
Inside every museum exhibit is a story. Actually, it’s a story of stories swirling together; sometimes we don’t understand what grand story they come together to make until we see a museum exhibit about them.
At Exhibits NW, we believe that the best museum exhibit display starts with great museum exhibit design. Every exhibit has its own ocean of stories to tell; coaxing the perfect balance of education, intrigue, and accuracy is the goal of a great museum exhibit design.
The first rule of marketing--and every museum exhibit design is a piece of marketing, make...
Participating in a trade show is a major commitment--it requires considerable energy and financial investment.
How will you know if it’s worth it? Here is a list of tips from our seasoned experts to help define trade show success through a winning trade show strategy.
Mastering Your Trade Show Strategy BEFORE the Trade Show
- Generate leads to pay for the event: Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event....
Every tradeshow comes with its own set of contractors. It’s important for an exhibitor to get familiar early on with each show’s contractor roster in order to plan if and how many exhibitor-appointed contractors to hire. This can be a confusing part of the job as it involves very specific lingo and definitions which change for every show.
Generally, a show’s top contractor will have a title of something like general services contractor. If there is an individual “mastermind” behind show operations, this person is it.
The general service contractor gets his or her job done,...
Often, the hardest part of getting a winning trade show exhibit design ready is scheduling all the meetings it takes to keep everyone feeling like they’re in the loop. This can slow the process significantly, ultimately costing unnecessary budget space--not to mention energy.
At Exhibits NW, we find that the best way to avoid such a fate is to have open, free communication between an exhibit’s lead designer and the client’s decision maker. Then, when it’s time to schedule a broader meeting to brief the whole team, those two individuals can act as...
At this point in history, there are so many trade show exhibit kits to be discovered in the Idea Gallery that the odds of designing something truly novel from scratch are slim. That is, if you try to work from the ground up like that, you’ll probably still come out with something that’s identical (or nearly) to a kit that has a number and has already been used in a hundred other trade shows. Why waste time getting to square one when we can start there?
Sometimes, clients or even designers question whether embellishing on an already-numbered kit...