Perfecting the Art of Trade Show Giveaways


How nice would it be to say, “I am so glad I got this,” about a trade show giveaway? Nobody has ever said that about a branded pen that’s lighter than paper or a Frisbee that arrived bent. 

Trade show event revenue in 2017 was over 13 billion dollars. If we’re going to invest in trade show giveaways--and that’s what it is, an investment--let’s make a respectable return on that investment, yes?

For some reason, upping your giveaway game will still make you stand out from...
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Make Your Booth Pop with a Great Trade Show Backdrop!

Nearly everything about a trade exhibit is about catching people’s attention and keeping it. You also want a  system for capturing contact information and that sort of thing, but of course, that only becomes possible after your exhibit has caused someone to want to talk to you. In many ways, the trade show backdrop is the foundation of the exhibit. It whispers, “Everything here has to do with this.” Of course, defining what this is in a valuable way is the goal. Below we’ll talk about planning your trade show backdrop design, as well as a couple of fun ideas...
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Portable Trade Show Displays: Ideas & Inventory

Buy or rent? Template or custom? Strobe lights or spotlights (or both?)? These and other questions beg to be answered by every trade show exhibitor. One way to narrow your choices and see just how much you can take care of by yourself is to target portable trade show displays. Many portable trade show displays are less expensive to buy than their heavier, bulkier counterparts and if you take good care of them, they can last through many shows. Below, we’ll take a quick introduction through portable trade show displays and talk about some...
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3 Awesome Retail Display Ideas We Love

 

It’s no secret that compelling retail display ideas are more important than they’ve ever been. If so much foot traffic is staying home these days to shop online, a brick-and-mortar store simply can’t afford to miss the chance to leave a lasting impression on the people who do come in. And if they can use those customers to bring in their friends, why, you might just have a winning business.

Specific retail display ideas depend on the store. But If you have a working awareness of what’s possible to complement your intimate knowledge of your business, those specific ideas...
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Getting Started with Trade Show Lighting


When we talk about
trade show lighting, we often have to get more specific about the types of light than people do in regular life. This is a subject that lighting technicians are familiar with but in which many of the rest of us could use a primer.

There are three broad categories of lighting, whatever the application: warm; cool; daylight. They’re measured in degrees Kelvin (K). The spread goes from 1,000K to 10,000K. Counter-intuitively, warm light has the lowest Kelvin temperature and daylight (the “coolest”) has the highest.

Each has its uses in...
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Museum Exhibit Design: Crafting an Exceptional Experience


Inside every museum exhibit is a story. Actually, it’s a story of stories swirling together; sometimes we don’t understand what grand story they come together to make until we see a museum exhibit about them.

At Exhibits NW, we believe that the best museum exhibit display starts with great museum exhibit design. Every exhibit has its own ocean of stories to tell; coaxing the perfect balance of education, intrigue, and accuracy is the goal of a great museum exhibit design.

The first rule of marketing--and every museum exhibit design is a piece of marketing, make...
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Trade Show Strategy: 10 Steps to a Successful Exhibition


Participating in a trade show is a major commitment--it requires considerable energy and financial investment.

How will you know if it’s worth it? Here is a list of tips from our seasoned experts to help define trade show success through a winning trade show strategy.

Mastering Your Trade Show Strategy

BEFORE the Trade Show

  1. Generate leads to pay for the event: Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event....
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Working with An Exhibitor Appointed Contractor


Every tradeshow comes with its own set of contractors. It’s important for an exhibitor to get familiar early on with each show’s contractor roster in order to plan if and how many exhibitor-appointed contractors to hire. This can be a confusing part of the job as it involves very specific lingo and definitions which change for every show.

Generally, a show’s top contractor will have a title of something like general services contractor. If there is an individual “mastermind” behind show operations, this person is it.

The general service contractor gets his or her job done,...
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Trade Show Exhibit Design: 15 Questions to Inspire a Perfect Collaboration


Often, the hardest part of getting a winning trade show exhibit design ready is scheduling all the meetings it takes to keep everyone feeling like they’re in the loop. This can slow the process significantly, ultimately costing unnecessary budget space--not to mention energy.

At Exhibits NW, we find that the best way to avoid such a fate is to have open, free communication between an exhibit’s lead designer and the client’s decision maker. Then, when it’s time to schedule a broader meeting to brief the whole team, those two individuals can act as...
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Understanding Custom Trade Show Exhibits


At this point in history, there are so many trade show exhibit kits to be discovered in the
Idea Gallery that the odds of designing something truly novel from scratch are slim. That is, if you try to work from the ground up like that, you’ll probably still come out with something that’s identical (or nearly) to a kit that has a number and has already been used in a hundred other trade shows. Why waste time getting to square one when we can start there?

Sometimes, clients or even designers question whether embellishing on an already-numbered kit...
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