Participating in a trade show is a major commitment--it requires considerable energy and financial investment.
How will you know if it’s worth it? Here is a list of tips from our seasoned experts to help define trade show success through a winning trade show strategy.
Mastering Your Trade Show Strategy
BEFORE the Trade Show
Generate leads to pay for the event: Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event.... Read More
Every tradeshow comes with its own set of contractors. It’s important for an exhibitor to get familiar early on with each show’s contractor roster in order to plan if and how many exhibitor-appointed contractors to hire. This can be a confusing part of the job as it involves very specific lingo and definitions which change for every show.
Generally, a show’s top contractor will have a title of something like general services contractor. If there is an individual “mastermind” behind show operations, this person is it.
The general service contractor gets his or her job done,... Read More
Often, the hardest part of getting a winning trade show exhibit design ready is scheduling all the meetings it takes to keep everyone feeling like they’re in the loop. This can slow the process significantly, ultimately costing unnecessary budget space--not to mention energy.
At Exhibits NW, we find that the best way to avoid such a fate is to have open, free communication between an exhibit’s lead designer and the client’s decision maker. Then, when it’s time to schedule a broader meeting to brief the whole team, those two individuals can act as... Read More
At this point in history, there are so many trade show exhibit kits to be discovered in the Idea Gallery that the odds of designing something truly novel from scratch are slim. That is, if you try to work from the ground up like that, you’ll probably still come out with something that’s identical (or nearly) to a kit that has a number and has already been used in a hundred other trade shows. Why waste time getting to square one when we can start there?
Sometimes, clients or even designers question whether embellishing on an already-numbered kit... Read More
The trade show exhibit rentals industry is booming. Because of this, a wide range of vendors are entering the market or expanding their services to gain as much market share as possible. However, all exhibit rental companies are not created equally. There are solopreneurs running their own operation, and there are companies with thousands of employees.