It’s no secret that compelling retail display ideas are more important than they’ve ever been. If so much foot traffic is staying home these days to shop online, a brick-and-mortar store simply can’t afford to miss the chance to leave a lasting impression on the people who do come in. And if they can use those customers to bring in their friends, why, you might just have a winning business.
Specific retail display ideas depend on the store. But If you have a working awareness of what’s possible to complement your intimate knowledge of your business, those specific ideas... Read More
At this point in history, there are so many trade show exhibit kits to be discovered in the Idea Gallery that the odds of designing something truly novel from scratch are slim. That is, if you try to work from the ground up like that, you’ll probably still come out with something that’s identical (or nearly) to a kit that has a number and has already been used in a hundred other trade shows. Why waste time getting to square one when we can start there?
Sometimes, clients or even designers question whether embellishing on an already-numbered kit... Read More