From a bird’s-eye view, your trade show backdrop is made of two main elements: words and design. The words, obviously, communicate information like your brand’s name or why people should buy it. The design 1) catches people’s eyes and 2) directs their eyes somewhere.
That somewhere is often those words. Whatever phrase they make up should almost always be five words or less. People are already in motion by the time they lay eyes on your backdrop; they have to be able to read and understand all of it before... Read More
At any trade show or exhibition, attention is the ultimate prize. Therefore, your booth or exhibit should be both: 1) eye-catching to grab people’s attention, and 2) engaging or interactive to keep their attention. Trade show exhibits come in a wide variety of shapes, sizes and styles, but the best ones accomplish both of these essential goals, making your business the star of the show.
An Introduction to Custom Trade Show Exhibits
Custom trade show exhibits take things to the next level. Not only... Read More
Trade shows can be like oil fields when what you need is a gallon of gasoline. You know that what you’re after is in there somewhere, but how can you find it? And what can you do with it when you do find it? Enter trade show services. A group of trade show professionals behind you, making suggestions, warning you of trouble ahead, and showing you just how to treat the fertile ground that is Trade Show Land, is an invaluable asset. It’s an investment that can pay for itself hundreds of... Read More
There are as many types of trade show furniture as there are home or office furniture. That is, it can be overwhelming to try to think or talk about. For the purposes of this article, we’ll divide trade show furniture into three types, based on function. We’ll have to leave some out, but we’ll be able to cover quite enough to get a new trade-show goer started.
Of course, everything covered in this article should be available from any Read More
Nearly everything about a trade exhibit is about catching people’s attention and keeping it. You also want a system for capturing contact information and that sort of thing, but of course, that only becomes possible after your exhibit has caused someone to want to talk to you.In many ways, the trade show backdrop is the foundation of the exhibit. It whispers, “Everything here has to do with this.” Of course, defining what this is in a valuable way is the goal. Below we’ll talk about planning your trade show backdrop design, as well as a couple of fun ideas... Read More
Buy or rent? Template or custom? Strobe lights or spotlights (or both?)? These and other questions beg to be answered by every trade show exhibitor. One way to narrow your choices and see just how much you can take care of by yourself is to target portable trade show displays. Many portable trade show displays are less expensive to buy than their heavier, bulkier counterparts and if you take good care of them, they can last through many shows. Below, we’ll take a quick introduction through portable trade show displays and talk about some... Read More
It’s no secret that compelling retail display ideas are more important than they’ve ever been. If so much foot traffic is staying home these days to shop online, a brick-and-mortar store simply can’t afford to miss the chance to leave a lasting impression on the people who do come in. And if they can use those customers to bring in their friends, why, you might just have a winning business.
Specific retail display ideas depend on the store. But If you have a working awareness of what’s possible to complement your intimate knowledge of your business, those specific ideas... Read More
When we talk about trade show lighting, we often have to get more specific about the types of light than people do in regular life. This is a subject that lighting technicians are familiar with but in which many of the rest of us could use a primer.
There are three broad categories of lighting, whatever the application: warm; cool; daylight. They’re measured in degrees Kelvin (K). The spread goes from 1,000K to 10,000K. Counter-intuitively, warm light has the lowest Kelvin temperature and daylight (the “coolest”) has the highest.
Inside every museum exhibit is a story. Actually, it’s a story of stories swirling together; sometimes we don’t understand what grand story they come together to make until we see a museum exhibit about them.
At Exhibits NW, we believe that the best museum exhibit display starts with great museum exhibit design. Every exhibit has its own ocean of stories to tell; coaxing the perfect balance of education, intrigue, and accuracy is the goal of a great museum exhibit design.
The first rule of marketing--and every museum exhibit design is a piece of marketing, make... Read More
Often, the hardest part of getting a winning trade show exhibit design ready is scheduling all the meetings it takes to keep everyone feeling like they’re in the loop. This can slow the process significantly, ultimately costing unnecessary budget space--not to mention energy.
At Exhibits NW, we find that the best way to avoid such a fate is to have open, free communication between an exhibit’s lead designer and the client’s decision maker. Then, when it’s time to schedule a broader meeting to brief the whole team, those two individuals can act as... Read More