From a bird’s-eye view, your trade show backdrop is made of two main elements: words and design. The words, obviously, communicate information like your brand’s name or why people should buy it. The design 1) catches people’s eyes and 2) directs their eyes somewhere.
That somewhere is often those words. Whatever phrase they make up should almost always be five words or less. People are already in motion by the time they lay eyes on your backdrop; they have to be able to read and understand all of it before... Read More
At any trade show or exhibition, attention is the ultimate prize. Therefore, your booth or exhibit should be both: 1) eye-catching to grab people’s attention, and 2) engaging or interactive to keep their attention. Trade show exhibits come in a wide variety of shapes, sizes and styles, but the best ones accomplish both of these essential goals, making your business the star of the show.
An Introduction to Custom Trade Show Exhibits
Custom trade show exhibits take things to the next level. Not only... Read More
There aren’t very many tiny changes that make huge differences in life. True, you’ll find a few--mirrors in small rooms, salt on bland food, a half-step accidental in any song--but they grow in the soil of life like delicate flowers, not weeds.
Here’s another one that can help you out at your next trade show: trade show flooring. It’s easy to overlook the idea of trade show flooring for good reasons--mainly that venues invariably already have floors. But a special, customized floor for your booth can bring the whole thing... Read More
When we talk about trade show lighting, we often have to get more specific about the types of light than people do in regular life. This is a subject that lighting technicians are familiar with but in which many of the rest of us could use a primer.
There are three broad categories of lighting, whatever the application: warm; cool; daylight. They’re measured in degrees Kelvin (K). The spread goes from 1,000K to 10,000K. Counter-intuitively, warm light has the lowest Kelvin temperature and daylight (the “coolest”) has the highest.
The trade show exhibit rentals industry is booming. Because of this, a wide range of vendors are entering the market or expanding their services to gain as much market share as possible. However, all exhibit rental companies are not created equally. There are solopreneurs running their own operation, and there are companies with thousands of employees.