When we talk about trade show lighting, we often have to get more specific about the types of light than people do in regular life. This is a subject that lighting technicians are familiar with but in which many of the rest of us could use a primer.
There are three broad categories of lighting, whatever the application: warm; cool; daylight. They’re measured in degrees Kelvin (K). The spread goes from 1,000K to 10,000K. Counter-intuitively, warm light has the lowest Kelvin temperature and daylight (the “coolest”) has the highest.
The trade show exhibit rentals industry is booming. Because of this, a wide range of vendors are entering the market or expanding their services to gain as much market share as possible. However, all exhibit rental companies are not created equally. There are solopreneurs running their own operation, and there are companies with thousands of employees.