There are as many types of trade show furniture as there are home or office furniture. That is, it can be overwhelming to try to think or talk about. For the purposes of this article, we’ll divide trade show furniture into three types, based on function. We’ll have to leave some out, but we’ll be able to cover quite enough to get a new trade-show goer started.
Of course, everything covered in this article should be available from any Read More
Preparing for a trade show, especially your first or second one, is… intimidating. Where do you even start? Everyone knows the importance of preparation, but not everyone knows how to prepare for a trade show.
Having help is always better and, in a context like this, is usually worth the investment. Read on for a quick introduction on how to prepare for a trade show from Exhibits NW, which is made up of some of the expertest experts in all the land.
There aren’t very many tiny changes that make huge differences in life. True, you’ll find a few--mirrors in small rooms, salt on bland food, a half-step accidental in any song--but they grow in the soil of life like delicate flowers, not weeds.
Here’s another one that can help you out at your next trade show: trade show flooring. It’s easy to overlook the idea of trade show flooring for good reasons--mainly that venues invariably already have floors. But a special, customized floor for your booth can bring the whole thing... Read More
“Have nothing in your houses that you do not know to be useful or believe to be beautiful.” -William Morris
Trade Show Supplies to Give You an Edge
Trade show supplies--giveaways, screens, lights, design styles, you name it--are always being innovated. It’s like consumer tech--Do I have the latest? How do I even use this? I miss the simpler things….
But each of your trade show supplies should have one thing in common with all the... Read More
How nice would it be to say, “I am so glad I got this,” about a trade show giveaway? Nobody has ever said that about a branded pen that’s lighter than paper or a Frisbee that arrived bent.
Trade show event revenue in 2017 was over 13 billion dollars. If we’re going to invest in trade show giveaways--and that’s what it is, an investment--let’s make a respectable return on that investment, yes?
For some reason, upping your giveaway game will still make you stand out from... Read More
Participating in a trade show is a major commitment--it requires considerable energy and financial investment.
How will you know if it’s worth it? Here is a list of tips from our seasoned experts to help define trade show success through a winning trade show strategy.
Mastering Your Trade Show Strategy
BEFORE the Trade Show
Generate leads to pay for the event: Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event.... Read More
Every tradeshow comes with its own set of contractors. It’s important for an exhibitor to get familiar early on with each show’s contractor roster in order to plan if and how many exhibitor-appointed contractors to hire. This can be a confusing part of the job as it involves very specific lingo and definitions which change for every show.
Generally, a show’s top contractor will have a title of something like general services contractor. If there is an individual “mastermind” behind show operations, this person is it.
The general service contractor gets his or her job done,... Read More