Everything You Need to Know About Trade Show Flooring

There aren’t very many tiny changes that make huge differences in life. True, you’ll find a few--mirrors in small rooms, salt on bland food, a half-step accidental in any song--but they grow in the soil of life like delicate flowers, not weeds.

Here’s another one that can help you out at your next trade show: trade show flooring. It’s easy to overlook the idea of trade show flooring for good reasons--mainly that venues invariably already have floors. But a special, customized floor for your booth can bring the whole thing...
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3 Lesser-Known Trade Show Supplies to Give You an Edge

“Have nothing in your houses that you do not know to be useful or believe to be beautiful.” -William Morris

Trade Show Supplies to Give You an Edge

Trade show supplies--giveaways, screens, lights, design styles, you name it--are always being innovated. It’s like consumer tech--Do I have the latest? How do I even use this? I miss the simpler things….

But each of your trade show supplies should have one thing in common with all the...
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Perfecting the Art of Trade Show Giveaways


How nice would it be to say, “I am so glad I got this,” about a trade show giveaway? Nobody has ever said that about a branded pen that’s lighter than paper or a Frisbee that arrived bent. 

Trade show event revenue in 2017 was over 13 billion dollars. If we’re going to invest in trade show giveaways--and that’s what it is, an investment--let’s make a respectable return on that investment, yes?

For some reason, upping your giveaway game will still make you stand out from...
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Trade Show Strategy: 10 Steps to a Successful Exhibition


Participating in a trade show is a major commitment--it requires considerable energy and financial investment.

How will you know if it’s worth it? Here is a list of tips from our seasoned experts to help define trade show success through a winning trade show strategy.

Mastering Your Trade Show Strategy

BEFORE the Trade Show

  1. Generate leads to pay for the event: Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event....
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Working with An Exhibitor Appointed Contractor


Every tradeshow comes with its own set of contractors. It’s important for an exhibitor to get familiar early on with each show’s contractor roster in order to plan if and how many exhibitor-appointed contractors to hire. This can be a confusing part of the job as it involves very specific lingo and definitions which change for every show.

Generally, a show’s top contractor will have a title of something like general services contractor. If there is an individual “mastermind” behind show operations, this person is it.

The general service contractor gets his or her job done,...
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