10′ x 20′ Rental Display
Two years ago, Conversa Health approached Exhibits Northwest about improving their presence on the trade show floor. Conversa Health is a health technology company, whose mission is to foster meaningful relationships between patients and their doctors via the company’s Digital Checkups.
At their first show, they wanted to maximize their expanded 30 ft. inline space, using their pre-existing 20 ft. budget. They really wanted the exhibit to reflect a clean, crisp look, with white furniture, counter tops, and flooring, and vibrant graphics that mirrored that vibe.
Working with the Exhibits Northwest team, they chose a rental exhibit with a straight-forward backwall with large format graphics that highlighted their brand focus (people, conversations, and quality relationships). The space also included casual rental furniture to optimize face-to-face conversations with show attendees and kiosks to demo their software.
At their next show, they rented the same exhibit, including using the previous, very effective graphics. By re-using the graphics, Conversa Health significantly lowered their costs on the rental display. They are now considering a 20 x 20 island, which would elevate their presence while building on their trade show marketing success from the previous shows.