RadNet partners with health systems, medical groups, payors, and employers to deliver high-quality, consumer-focused, cost-effective imaging. Their eRad software demonstrations are at the heart of the company’s trade show marketing.
RadNet asked Exhibits Northwest to design a custom exhibit that would enhance their interactive product demonstrations. They needed an approachable booth space with uncluttered graphics, a clear message, and counters for large monitors and lockable storage.
Based on their requirements and an active trade show schedule, RadNet chose a customized rental solution, one that could be modified depending on the show size and their budget. At larger shows they chose a 10 x 30 inline with multiple monitors and large format fabric graphics. At other shows, a 10 ft. custom modular display made more sense. Although the messaging remained similar, the customized rentals meant RadNet could vary the functionality of the display.
A custom rental gave them an upscale look, a flexible design and a lower budget at each show. Best of all, once the show was over RadNet didn’t have to worry about storing the exhibit since it was returned to Exhibit Northwest’s rental inventory. They got exactly the exhibit they needed without the higher cost or the hassles of ownership.