It’s no secret that compelling retail display ideas are more important than they’ve ever been. If so much foot traffic is staying home these days to shop online, a brick-and-mortar store simply can’t afford to miss the chance to leave a lasting impression on the people who do come in. And if they can use those customers to bring in their friends, why, you might just have a winning business.
Specific retail display ideas depend on the store. But If you have a working awareness of what’s possible to complement your intimate knowledge of your business, those specific ideas can start rushing in. The hardest part may just be picking out your favorites.
Below are three concepts from which an infinite number of retail display ideas might spring.
For most businesses that face the public–especially retail–digital signage can be immensely valuable. The real-time control over what messages appear mixed with the beautifully bright, crisp marketing materials that just aren’t possible with traditional signage make this a no-brainer for many companies.
Exhibits NW has worked with digital everything and we can certainly help to facilitate an adoption of this tool. But perhaps more importantly, we can help integrate the new hardware and the content it displays into the overall layout of the store.
You’re a Museum
Every store is a museum with exhibits that are so great that people want to buy them. But unfortunately, so many retail display ideas are about putting products in shoppers’ faces as if to say, “Here, want it?” instead of telling a story.
The obvious example of a store arranging its merchandise in an interactive way that tells a story is IKEA. But every store could be doing something like that. Even if the story is a short one about someone who walked in to the tea shop to get a London Fog, spotted a fascinating coffee table book and wasn’t ready to part with it when their drink was ready.
Promote a Hashtag
Again, droves of would-be foot-traffic are apt to stay home these days, or else go somewhere other than a lame old store. Unless, that is, they have a great reason.
At home or in public, people are on social media. So why not host an event in your store and prominently display a hashtag that makes it easy to share the goings-on? Maybe hold a contest or provide some other incentive for shoppers to tweet the deets.
It’s a World Full of Retail Display Ideas
Each of the above retail display ideas can be taken by itself or in combination with the others. A hashtag can be promoted on digital signage; a shopper may be more eager to participate if they sense a story they’re participating in.
At Exhibits NW, we specialize in exhibits for trade shows, which is what every business day is at a retail store. Maybe that’s why we also have so many satisfied retail clients. Give us a call today to see how we can help you put together some revenue-growing retail display ideas!