It’s no secret that compelling retail display ideas are more important than they’ve ever been. If so much foot traffic is staying home these days to shop online, a brick-and-mortar store simply can’t afford to miss the chance to leave a lasting impression on the people who do come in. And if they can use those customers to bring in their friends, why, you might just have a winning business.
Specific retail display ideas depend on the store. But If you have a working awareness of what’s possible to complement your intimate knowledge of your business, those specific ideas... Read More
When we talk about trade show lighting, we often have to get more specific about the types of light than people do in regular life. This is a subject that lighting technicians are familiar with but in which many of the rest of us could use a primer.
There are three broad categories of lighting, whatever the application: warm; cool; daylight. They’re measured in degrees Kelvin (K). The spread goes from 1,000K to 10,000K. Counter-intuitively, warm light has the lowest Kelvin temperature and daylight (the “coolest”) has the highest.
Inside every museum exhibit is a story. Actually, it’s a story of stories swirling together; sometimes we don’t understand what grand story they come together to make until we see a museum exhibit about them.
At Exhibits NW, we believe that the best museum exhibit display starts with great museum exhibit design. Every exhibit has its own ocean of stories to tell; coaxing the perfect balance of education, intrigue, and accuracy is the goal of a great museum exhibit design.
The first rule of marketing--and every museum exhibit design is a piece of marketing, make... Read More
Often, the hardest part of getting a winning trade show exhibit design ready is scheduling all the meetings it takes to keep everyone feeling like they’re in the loop. This can slow the process significantly, ultimately costing unnecessary budget space--not to mention energy.
At Exhibits NW, we find that the best way to avoid such a fate is to have open, free communication between an exhibit’s lead designer and the client’s decision maker. Then, when it’s time to schedule a broader meeting to brief the whole team, those two individuals can act as... Read More