Preparing for a trade show, especially your first or second one, is… intimidating. Where do you even start? Everyone knows the importance of preparation, but not everyone knows how to prepare for a trade show.
Having help is always better and, in a context like this, is usually worth the investment. Read on for a quick introduction on how to prepare for a trade show from Exhibits NW, which is made up of some of the expertest experts in all the land.
“Have nothing in your houses that you do not know to be useful or believe to be beautiful.” -William Morris
Trade Show Supplies to Give You an Edge
Trade show supplies--giveaways, screens, lights, design styles, you name it--are always being innovated. It’s like consumer tech--Do I have the latest? How do I even use this? I miss the simpler things….
But each of your trade show supplies should have one thing in common with all the... Read More
Nearly everything about a trade exhibit is about catching people’s attention and keeping it. You also want a system for capturing contact information and that sort of thing, but of course, that only becomes possible after your exhibit has caused someone to want to talk to you.In many ways, the trade show backdrop is the foundation of the exhibit. It whispers, “Everything here has to do with this.” Of course, defining what this is in a valuable way is the goal. Below we’ll talk about planning your trade show backdrop design, as well as a couple of fun ideas... Read More
Buy or rent? Template or custom? Strobe lights or spotlights (or both?)? These and other questions beg to be answered by every trade show exhibitor. One way to narrow your choices and see just how much you can take care of by yourself is to target portable trade show displays. Many portable trade show displays are less expensive to buy than their heavier, bulkier counterparts and if you take good care of them, they can last through many shows. Below, we’ll take a quick introduction through portable trade show displays and talk about some... Read More
Participating in a trade show is a major commitment--it requires considerable energy and financial investment.
How will you know if it’s worth it? Here is a list of tips from our seasoned experts to help define trade show success through a winning trade show strategy.
Mastering Your Trade Show Strategy
BEFORE the Trade Show
Generate leads to pay for the event: Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event.... Read More
Every tradeshow comes with its own set of contractors. It’s important for an exhibitor to get familiar early on with each show’s contractor roster in order to plan if and how many exhibitor-appointed contractors to hire. This can be a confusing part of the job as it involves very specific lingo and definitions which change for every show.
Generally, a show’s top contractor will have a title of something like general services contractor. If there is an individual “mastermind” behind show operations, this person is it.
The general service contractor gets his or her job done,... Read More