Trade Show Strategy: 10 Steps to a Successful Exhibition


Participating in a trade show is a major commitment--it requires considerable energy and financial investment.

How will you know if it’s worth it? Here is a list of tips from our seasoned experts to help define trade show success through a winning trade show strategy.

Mastering Your Trade Show Strategy

BEFORE the Trade Show

  1. Generate leads to pay for the event: Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event....
    Read More

Working with An Exhibitor Appointed Contractor


Every tradeshow comes with its own set of contractors. It’s important for an exhibitor to get familiar early on with each show’s contractor roster in order to plan if and how many exhibitor-appointed contractors to hire. This can be a confusing part of the job as it involves very specific lingo and definitions which change for every show.

Generally, a show’s top contractor will have a title of something like general services contractor. If there is an individual “mastermind” behind show operations, this person is it.

The general service contractor gets his or her job done,...
Read More