Perfecting the Art of Trade Show Giveaways

trade show giveaways


How nice would it be to say, “I am so glad I got this,” about a trade show giveaway? Nobody has ever said that about a branded pen that’s lighter than paper or a Frisbee that arrived bent. 

Trade show event revenue in 2017 was over 13 billion dollars. If we’re going to invest in trade show giveaways–and that’s what it is, an investment–let’s make a respectable return on that investment, yes?

For some reason, upping your giveaway game will still make you stand out from the crowd at your next trade show. It truly is a low-hanging fruit that’s overlooked all too frequently. Here’s how to hack it.


Standing Out with Unique Trade Show Giveaways

Forbes ran an article a couple of years ago about this very thing. One genius idea in that article was to make a donation to a well-chosen, on-brand charity for every business card that someone leaves you. It engenders massive amounts of goodwill, actually helps our world, and, of course, creates a reason for literally everyone who has a business card to give one to you. As you know, this last thing–gathering as much contact information as possible–is one of the chief reasons to present at a trade show in the first place.

If you decide to go with the traditional method of sending actual branded things off with your visitors, you can still get creative (that is, memorable) with the trade show giveaways you elect to use. What have you ever missed having while you were on a business trip? One hopes it wasn’t your phone charger, which is why phone chargers or portable power banks are perfect promo items to invest in. Even an attendee who has their charger back at the hotel can use the one you’ve given them while they’re out. Also, it’s the kind of item that can easily end up with a permanent, useful home like a glove compartment or purse. Even better, in the case of a portable power bank, carried around and visible to many!


Planning Your Order for Your Giveaways

It’s okay to order too many; just don’t order too few. If you have leftovers, you can use them at your next show–or just about any promotional function where giveaways are appropriate. 

But to find the quantity ballpark, you can do some simple research. You can often find out how many people have attended a particular trade show in the past by perusing the description of an upcoming one. Or, they might just say something like, “expected to draw [however many] attendees.” Start by ordering, say, 15% more giveaways than the number of expected attendees, see how many leftovers you end up with, and adjust from there.


Let’s Dream Up the Best Trade Show Giveaways for Your Exhibit!

At Exhibits NW, we take a holistic view of your trade show experience–that is, of your trade show success. There is more to it than the architecture of your booth! We help our clients feel at home in the trade show space by helping them manage all aspects of the experience. Give us a call today to start dreaming out loud about how you’ll leave an impression on everyone fortunate enough to happen by your next display–from display design to giveaways and everything in between!