“Have nothing in your houses that you do not know to be useful or believe to be beautiful.” -William Morris
Trade Show Supplies to Give You an Edge
Trade show supplies–giveaways, screens, lights, design styles, you name it–are always being innovated. It’s like consumer tech–Do I have the latest? How do I even use this? I miss the simpler things….
But each of your trade show supplies should have one thing in common with all the others: you should know exactly how it’s helping you reach your goals.
If you stick with that pervading wisdom, you can slash your stress, setup/teardown time, and budget. Here are three simple, oft-overlooked trade show supplies that can’t go out of style.
(One of them is even free….)
1. Extra Business Card Dispensers
Don’t be shy when it comes to your business cards. Feel free to make them matte-coated, extra thick, grainy and eco-friendly, or even wood or metal. Anything to make your card stand out in a stack or a memory.
And then scatter them around your booth like cheese on pizza. Set or affix business card holders and dispensers everywhere. Different eye-catching types or a matching set, just stay on-brand and remember your aesthetics. Set up one for every ten square feet of booth space if you can make it look good.
If people consciously notice just how many of these contraptions you have set up, it’ll be a little characteristic to remember—“Did you see how many card holders they had? And somehow, it even looked good!”
Which leads us to trade show supply #2.
2. A Story
How do you make people remember you? Give them a story to tell and retell themselves after they leave. Maybe you’ll be the topic of discussion over drinks with colleagues that night. “Did you see how many card holders they had? I counted at least eight–and somehow, it still looked good!”
A “story” can start as simply as, “Now if you look on the back of my card, you’ll see….”
An especially charismatic or funny staff member with the right questions can become a story too. Get attendees who don’t know each other talking and moderate the discussion. Ask off-the-wall questions. See if you can playfully argue someone out of an opinion and back into it again. Anything to make them think, “Huh, that was fun.”
Seating might be one of the most overlooked trade show supplies out there. Everyone’s tired; everyone’s been standing and walking for a thousand hours. A chair or two gives them a reason to be glad they found your booth and associate good feelings with it; it also gives you the easiest possible way to engage them in conversation.
Need More Inspiration?
Of course–everyone in business knows there’s no such thing as too much inspiration. Here is a great place to start on your exhibit design search.
Next, reach out to the all-stars at Exhibits NW to start bouncing ideas around about trade show supplies, booth designs, and everything else to do with crushing it at your next trade show!